Parallel

Founded by Brenda Parkin and Austen Segal, PARALLEL is a creative studio built around a shared belief that great design begins with curiosity, play, and genuine human connection. We collaborate across art, design, and creative direction to develop thoughtful, original work with a strong sense of personality and purpose.

Our approach is polished and intentional, but the process is anything but predictable. We make space for experimentation, unexpected ideas, and open collaboration—believing that the most compelling work often emerges when different perspectives intersect.

PARALLEL brings together artists, designers, brands, and creative collaborators who share a desire to explore what’s possible. By combining distinct points of view, creative energy, and a hands-on approach to making, we create work that feels considered, expressive, and distinctly its own.